African woman combing curly hair. Cropped image of ethnic female hand holding hairbrush at head with wavy afro hairdo. Haircare equipment for ethnic hairstyle. Care and beauty for mixed race concept

There’s a new Black-owned AI-powered hair app that helps people diagnose and treat hair and scalp conditions. When it comes to Black hair, certain hair products, styles, and genetics can cause major hair and scalp problems. Some issues experienced range from itchiness, flakes, even bald spots. Most of these hair woes can often be reversed with hair care treatments. According to, this can begin with increased awareness of symptoms of several scalp conditions that affect Black people including traction alopecia, trichorrhexis nodosa, and allergic contact and seborrheic dermatitis.

Dr. Tiffany St. Bernard, Founder and CEO of HairDays, developed a mobile app that helps users personalize their hair care routine. According to her website, Dr. Bernard experienced hair loss and used various products while searching for a remedy. Using her knowledge as a biomedical engineer to create a scientific method to digitally analyze hair and scalp.

“I have always been motivated to solve problems”

“When I struggled with health issues and hair loss, I felt alone and struggled to find solutions. As a consumer, there is a lot of noise to navigate through regarding hair health,” Dr. Bernard told Cornell University AAD staff. “I have always been motivated to solve problems and lean on my community, so I founded HairDays, a science and community-focused haircare startup.”

She assembled a team of award-winning dermatologists, trichologists, cosmetologists, and chemists to create a hair app. The digital platform ‘AI Layla’ can track hair and scalp wellness, discover products for your hair profile, get insight from experts, and users can set personal reminders. Within the app, AI Layla analyzes the users’ hair type, texture, allergies, and preferences to receive personalized product recommendations with the guidance of experts in the hair care area.

The final version of the app is coming soon and will be available to download on the App Store and Google Play. You can find more information about the HairDays app on their website.

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